The way people shop online is changing.

For years, entrepreneurs were told the only path to success was launching a Shopify store, mastering Facebook ads, or competing on Amazon. Those strategies still work, but they're no longer the only options. Live shopping has become one of the

Imagine walking into a Hollywood studio five years ago and telling a film producer that one day, a startup would generate cinematic-quality video with artificial intelligence, attract billions in investment, and compete with traditional production houses.

Most people would have laughed.